"From Evil to Reality – Designing Wallstreet"

Ulm, 21. September 2009 (ifg) – Summit meeting of the vent on the Kuhberg: The Director of the International Forum for Design IFG Ulm GmbH, the renowned Swiss Plitical Scientist, Dr. Regula Stämpfli, presents very positive results of this year’s IFG Hearing. In the lecture halls of the School for Design HfG Ulm, numerous international experts have met thanks to this event which is highly esteemed among qualified Designers.

The Director of the IFG Ulm Advisory Board stated: „We are not only faced with an economic and a political crisis, but also by a crisis in Design and Form. In Design and the Fine Arts, representation has become decisive and creates reality. Therefore, we need again a moral clarity on the basis of a binding theory of design from which, in turn, consequences as to form and material.” In her lecture “From Evil to reality”, Stämpfli had offered food for thought for a lively discussion among the participants at the Hearing. Among them were the IFG members Ruedi Baur and Daniel van der Velden as well as the Chairman and Director of the Foundation Bauhaus Dessau, Professor Philipp Oswalt.

In the past four years, the IFG Ulm activities within the frame of the worldwide promotional program „Designing Politics – The Politics of Design“ have shown shown how important it is to develop a fresh, historically connected and yet future oriented theory of design. As Regula Stämpfli expounded, “A map without Utopia is not worth looking at, and in this sense I absolutely agree with Oscar Wilde.”

The IFG sponsored candidate for 2009/2010, the communication designer Florian Walzel, will equally counteract this lack of Utopia with his design oriented research project „From Object to Resistance – A Definition of Socially Responsible Design Theory.” , which was presented at the hearing for the first time. Walzel will do research on the question if it is still possible in a pluralistic society to still have a holistic theory of design which – as it was in the case of the Bauhaus and the HfG Ulm – could be anchored in humanistic, social and political principles. In doing so, he will explore the “Overall Concept of an Alternative Ethic of Design” and finally use it as a building block for a new basis of a social theory of design after the economic crisis.

„There won’t be any instant solutions“, says IFG Ulm director Regula Stämpfli, “but it is important in this momentary crisis to show courage and, starting in Ulm with its great tradition in the field of theory of design to posit a positive sign for the future. We must again claim for us the right to judge good and bad forms on the basis of new categories. Then we will have arrived at the material object by way of theoretical resistance.

"From Evil to Reality – Designing Wallstreet" - read Dr. Regula Stämpflis essay.


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